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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Driving the Transition to Sustainable Self-Driving Tourism: Domestic Tourists’ Electric Vehicle Adoption Intentions in China

Huang Teng, Anshul Garg

http://dx.doi.org/10.6007/IJARBSS/v16-i11/29242

Open access

Tourism is a key driver of economic growth, yet unmanaged tourist activities can intensify environmental degradation, particularly through increased CO? emissions from transportation. In China, where over 58 major tourist destinations face urgent air pollution challenges, integrating electric vehicles (EVs) into tourism presents a promising solution. This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to develop a conceptual framework that examines domestic tourists’ intentions to adopt EVs for self-driving travel as a functional, technology-driven decision, with government support as a moderating factor. Based on 342 valid responses, measurement and structural analyses were conducted. The findings revealed that five of the direct hypotheses (i.e., performance expectancy, effort expectancy, social influence, perceived risk, and charging infrastructure) were found supported and government support is found strengthen the relationship between performance expectancy and EVs adoption intention in the Western Sichuan Loop of China context. Both the theoretical and practical implications of the study were further discussed in the manuscript.

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