The Influence of Impulse Purchase on Fashion Enthusiasts’ Return Behaviour: The Case of Douyin Live-Streaming Purchase in Shandong, China

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Fang, Y. X., & Karim, A. M. (2025). The Influence of Impulse Purchase on Fashion Enthusiasts’ Return Behaviour: The Case of Douyin Live-Streaming Purchase in Shandong, China. International Journal of Academic Research in Economics and Management Sciences, 14(3), 838–848.

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