Perceived Value as a Mediator Between Marketing Mix and Purchase Intention on Fresh Agricultural E-Commerce Platforms in in Shandong, China

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Na, Z., & Rahman, R. B. A. (2026). Perceived Value as a Mediator between Marketing Mix and Purchase Intention on Fresh Agricultural E-Commerce Platforms in in Shandong, China. International Journal of Academic Research in Economics and Management Sciences, 15(2), 325–335.

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