Investigates the Impact of Social Media Influencers’ Personality, Content, and Trustworthiness on Consumers’ Purchase Intention and eWOM

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In-Text Citation: (Aggad & Ahmad, 2021)
To Cite this Article: Aggad, K. K., & Ahmad, F. S. (2021). Investigates the Impact of Social Media Influencers’ Personality, Content, and Trustworthiness on Consumers’ Purchase Intention and eWOM. International Journal of Academic Research in Business and Social Sciences, 11(12), 2368–2384.

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