ISSN: 2222-6990
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Nigeria’s 2011 presidential election was well run and rated credible by-election observers above 1999, 2003, and 2007 presidential elections but on the contrary, opposition Congress for Progressive Change (CPC) faulted the process and conduct of the election as fraudulent against the election observers’ claim consequently upon various electoral strategies used by the incumbent PDP. Hence, there is a need to investigate the electoral strategies of the incumbent PDP to settle the contending question of a certified credible election of the 2011 presidential election by the election’s observers. Therefore, this paper will identify the electoral strategies of PDP during the 2011 presidential election. This qualitative study involved 23 adult informants comprising 20 males and 3 females within the age of 33-70 years. They were selected through a purposive sampling strategy and were interviewed accordingly. The findings discovered from the study include financial and economic strategies; demographic and geographical strategies; socio-political strategies, regime performance, and political/campaign promises, and multifaceted strategies. These strategies were used to secure victory for PDP at the national level. The novelty of the present study is the filling of the gap in previous studies on electoral strategies and the credibility of the 2011 presidential election in Kaduna.
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In-Text Citation: (Abutu et al., 2021)
To Cite this Article: Abutu, O. P., Samsu, K. H. K., & Fee, L. Y. (2021). Electoral Strategies of People’s Democratic Party (PDP) and Election Credibility During the Nigeria’s 2011 Presidential Election in Kaduna. International Journal of Academic Research in Business and Social Sciences, 11(12), 1488–1509.
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