ISSN: 2222-6990
Open access
Technological advancement and the digital era have brought together many changes, including the way people are getting their daily news. Digital and online platforms that provide free information have now taken over printed newspapers as the preferred source of information. This resulted in low circulation and, eventually, the death of printed newspapers. In Malaysia, Malay Mail and Tamil Nesan are among those that succumbed to the situation. Past studies have shown that the death of printed newspapers, however, would lead to, among others, the loss of local news, untold stories, leaving people vulnerable to misinformation and disinformation and exacerbating political polarisation. This study was conducted to understand the situation involving printed newspapers in Malaysia and explore strategies and best policies that printed newspapers could adopt to survive the digital era. Twelve strategies and best policies have been identified, they are - provide comprehensive advertising packages, establish a clear demarcation between traditional and digital content, focus on marketable content, the collaboration between media agencies, other departments and sections, establish supporting company policies, manage production and marketing cost, established trust, print and online compliment each other, quality editorial team, have strong willpower to push for good content and take advantage of any special event.
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In-Text Citation: (Shah et al., 2023)
To Cite this Article: Shah, A. S. M., Latiff, Z. A., & Abdullah, N. A. S. (2023). Strategies and Policies for the Survival of Printed Newspapers in the Digital Era. International Journal Academic Research in Business and Social Sciences, 13(9), 1883–1896.
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