ISSN: 2222-6990
Open access
Social media as digital communication has revolutionized the way humans communicate and socialize. Education is also changing in which social media are transforming educational environments. TikTok has increasingly become popular as an educational tool when it comes to public speaking. From educational videos to discussions to debates, there is a wide range of topics that can be explored through the platform. Henceforth, the purpose of this study is to identify the relationship and the level of features of digital communication (informativeness, entertainment and uniqueness) on English public speaking skills among university students in Malaysia. Results from the field study involving 108 Malaysia University students across Malaysia demonstrated evidence for construct validity and reliability. Based on the multiple regression analysis, the result of the study shows that only uniqueness and entertainment were proven to have significant relationship with English Public Speaking Skills. Theoretical and practical implications were discussed to provide insights for future research in digital communication and public speaking skills.
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(Ali et al., 2024)
Ali, A. A. E. R., Lokman, A. M., Ramli, M. S., Abdullah, N. N., & Fadzil, A. S. A. (2024). TikTok as Digital Communication: Empowering Malaysian Users to Enhance English Public Speaking Skills. International Journal of Academic Research in Business and Social Sciences, 14(1), 2478–2489.
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