ISSN: 2222-6990
Open access
Facebook users have been bombarded with the latest scandal of Cambridge Analytica and privacy breach which has become a major crisis of trust with the public. The respective Facebook founder, Mark Zuckerberg was summoned by the US Congress for two days hearing to state his defends. Social media has become a source of big data that can be manipulated or harvested mostly for marketing and social branding using sophisticated Artificial Intelligence (AI) and machine learning technology. This paper proposes a holistic re?ection on the opportunities and risks brought about facing with or phasing out of the use of Facebook in Malaysia with the main aim of highlighting the need to acquire a new awareness of the possible unethical use of personal details, and potential that this data is being used to develop AI.
American Academy of Matrimonial Lawyers (AAML). (2018). Huge Increase of Texts and App Evidence in Divorces Say Nation’s Top Lawyers: Smart Phones and Other Wireless Devices Yielding Treasure Trove of Incriminating Information. http://aaml.org/about-the-academy/press/press-releases/divorce/huge-increase-texts-and-app-evidence-divorces-say-nat?page=4. Accessed 23 May 2018.
Nasmian, M., Yatin, S. F. M., Ismail, R., Saleh, S. H., Yunus, M. N., Isa, A. M., & Paiman, M. J. (2020). Facebook – Face it or Phase Out. International Journal of Academic Research in Business and Social Sciencess, 10(11), 1-.
In-Text Citation: (Nasmian et al., 2020)
To Cite this Article: Nasmian, M., Yatin, S. F. M., Ismail, R., Saleh, S. H., Yunus, M. N., Isa, A. M., & Paiman, M. J. (2020). Facebook – Face it or Phase Out. International Journal of Academic Research in Business and Social Sciences, 10(11), 1483-1495.
Copyright: © 2021 The Author(s)
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