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International Journal of Academic Research in Accounting, Finance and Management Sciences

Open Access Journal

ISSN: 2225-8329

Crowd Donation for Altruism in the African Context: Susu and Yibima Donation Crowdfunding Models in Ghana

Francis Kwaku Kuma, Francis Ameyaw, Babatunde Mustapha Williams, Jerome Jayamana, Kwame Ofori Dwamena

http://dx.doi.org/10.6007/IJARAFMS/v13-i2/17192

Open access

The study examines the concept of public donations in support of communal projects for altruism purposes in the Ghanaian context. Such voluntary donations from backers operate under indigenous Susu and Yibima crowd fund mobilization events. The study critically considered the main concepts of these indigenous crowdfunding models and examine the motivating drives behind backers supporting communal projects organized by opinion leaders of the community. The study is conducted using qualitative research method and it offered an inductive interpretation from analyzed data samples by means of Grounded Theory. The evidence evolving from the data indicates that earlier literature on the Susu concept did not consider the role of the crowd in Ghanaian homegrown crowd funding concepts. The findings, therefore disclosed that Yibima fund mobilization campaigns are launched on social media platforms, by project initiators for funding support from the public.

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In-Text Citation: (Kuma et al., 2023)
To Cite this Article: Kuma, F. K., Ameyaw, F., Williams, B. M., Jayamana, J., & Dwamena, K. O. (2023). Crowd Donation for Altruism in the African Context: Susu and Yibima Donation Crowdfunding Models in Ghana. International Journal of Academic Research in Accounting Finance and Management Sciences, 13(2), 339–351.