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International Journal of Academic Research in Accounting, Finance and Management Sciences

Open Access Journal

ISSN: 2225-8329

Determinants of Individual Investors’ Intention to Invest in Peer to Peer (P2P) Lending Platform in Malaysia

Lingeswary Ramachandran, Ema Izati Zull Kepili, Nik Hadiyan Nik Azman

http://dx.doi.org/10.6007/IJARAFMS/v14-i1/19529

Open access

This study explores the factors influencing individual investors' intention to invest in Malaysia's peer-to-peer (P2P) lending platforms, due to limited awareness. Key problems encompass a lack of transparency in profit presentation, incongruities between service expectations and costs, and the potential repercussion of dissatisfied investors on others. Using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, the research found that Performance Expectancy, Effort Expectancy, Hedonic Motivation, Habit, and Investing Experience significantly affect investors' intention to invest in P2P lending. However, Social Influence, Facilitating Conditions, and Price Value do not have a significant impact. This research contributes to the understanding of individual investors' perspectives on P2P lending in Malaysia, offering practical insights and suggesting areas for further investigation.

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(Ramachandran et al., 2024)
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