ISSN: 2222-6990
Open access
African countries depend on tourism to boost their economies and expand the business sector. Tourism opens doors for revenue of the economy, elevates job creation, contributes to infrastructure development, improves exportation of local commodities, and leads to cultural exchanges between host countries and the international community. This study is aimed at identifying tourism businesses- and associations’ collaborative areas that are designed to accelerate tourism performance in Lesotho. Tourism partnerships have proved to be an effective tool of integrating different sectorial interests. Little is understood of the dimensions of tourism collaborations especially in African countries that are not highly competitive in the tourism industry. The study utilised the interprevististic paradigm using the qualitative research approach where government- and business organisations, and tourism associations played as key informants. Face-to-face interviews were conducted using a structured interview guide to generate primary data for this study and a constant comparative data analysis method was used to analyse this data to identify main- and sub-themes. The findings indicated a low level of tourism development collaborations among the tourism businesses- and associations. The strategies that decision-makers can adopt to upsurge tourism collaborations and competitiveness especially in African countries were suggested.
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In-Text Citation: (Rasethuntsa, 2021)
To Cite this Article: Rasethuntsa, B. C. (2021). The Dimensions of Tourism Businesses- and Associations Collaborations to Promote Tourism Development Lesotho. International Journal of Academic Research in Business and Social Sciences, 11(9), 392–406.
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