Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Integration of Freytag's Pyramid into AI-Generated Art Prompts

Siti Hajar Abd Aziz, Ahmad Nur Azam Ahmad Ridzuan, Muhamad Hanapi Khamis, Zuliani Mohd Azni, Mohd Sufiean Hassan, Nur Shazana Abdul Rani

http://dx.doi.org/10.6007/IJARBSS/v14-i6/20143

Open access

This paper aimed to explore the use of Freytag’s Pyramid narrative elements in storytelling prompts for artificial intelligence (AI) enhanced art generation known as Leonardo AI. It examines how narrative prompts have been used to enhance the quality of AI-generated art and create more engaging and meaningful art. It would focus on the Freytag's pyramid, a narrative structure that divides a story into five parts, exposition, rising action, climax, falling action and denouement or resolution. This paper would introduce a Freytag's Pyramid Rubric as an attempt to analyse AI-generated art prompts narratives through a limited art generation sampling and demonstration. The study holds significance due to its potential to improve the calibre of AI-generated artwork and its implications for developing such artwork that is more captivating, meaningful, and of superior quality.

Azza, N. (2023). What is Leonardo.AI? (A detailed guide). DigitBin.
https://www.digitbin.com/what-is-leonardo-ai/#What_Is_LeonardoAI
Biswas, R. (2016). The six main arcs in storytelling, identified by a computer. The Atlantic. https://www.theatlantic.com/technology/archive/2016/07/the-six-main-arcs-in-storytelling-identified-by-a-computer/490733/
Boden, M. A. (1998). Creativity and artificial intelligence. Artificial Intelligence, 103, 347–356.
Ci?erci, F., & Y?ld?r?m, M. (2023). From Freytag pyramid story structure to digital storytelling: Adventures of pre-service teachers as story writers and digital storytellers. Education and Information Technologies, 1-24. https://doi.org/10.1007/s10639-023-12042-7
Collins, C. S., & Stockton, C. (2022). The theater of qualitative research: The role of the researcher/actor. International Journal of Qualitative Methods, 21(9). https://doi.org/10.1177/16094069221103109
Freytag, G. (1863). Die Technik des Dramas. Verlag von S. Hirzel.
Freytag's plot elements pyramid. (n.d.). [Rubric]. RCampus.
https://www.rcampus.com/rubricshowc.cfm?code=SA7CWC&sp=yes&
Glatch, S. (2021). The 5 elements of dramatic structure: Understanding Freytag’s Pyramid. Writers.com. https://writers.com/freytags-pyramid
Goring, S., Ramachandra Rao, R. R., Merten, R., & Raake, A. (2023). Analysis of appeal for realistic AI-generated photos. IEEE Access, 11, 38999-39012.
http://ieeexplore.ieee.org/xpl/RecentIssue.jsp?punumber=6287639. https://doi.org/10.1109/ACCESS.2023.3267968
Harun, A., Razak, M. R. A., Nasir, M. N. F. M., & Ali, A. (2013). Freytag’s pyramid: An approach for analyzing the dramatic elements and narrative structure in Filem Negara Malaysia’s first animated cartoon.
Hussain, Z., Zhang, M., Zhang, X., Ye, K., Thomas, C., Agha, Z., ... & Kovashka, A. (2017). Automatic understanding of image and video advertisements. In Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition (pp. 1705-1715).
Kulkarni, C., Druga, S., Chang, M., Fiannaca, A., Cai, C., & Terry, M. (2023). A word is worth a thousand pictures: Prompts as AI design material. arXiv preprint arXiv:2303.12647.
Yang, L., et al. (2022). A design space for applying the Freytag's pyramid structure to data stories. IEEE Transactions on Visualization and Computer Graphics, 28(1), 922-932. https://doi.org/10.1109/TVCG.2021.3114774
Oppenlaender, J., Linder, R., & Silvennoinen, J. (2023). Prompting AI art: An investigation into the creative skill of prompt engineering. arXiv preprint arXiv:2303.13534. https://arxiv.org/abs/2303.13534
Smith, B., & Monforte, J. (2020). Stories, new materialism and pluralism: Understanding, practising and pushing the boundaries of narrative analysis. Methods in Psychology. https://doi.org/10.1016/j.metip.2020.100016
Tsai-Yun, M., Tay-Sheng, J., & Chien-Hsu, C. (2013). From storyboard to story: Animation content development. Educational Research and Reviews, 8(13), 1032-1047.
Ultimate list of AI prompts for all AI generators. (2023). 57 great examples of AI prompts for all AI generators. That FOMO is Real. https://thatfomoisreal.com/ai-prompts-list/
Waris, A. (2023). Leonardo AI: Albert Einstein recreated through artificial intelligence! Medium. https://medium.com/@warisonline/leonardo-ai-revolutionizing-artificial-intelligence-for-a-smarter-future-984d250342fb
Moloney, K. (2018). Transmedia photography: Implicit narrative from a discrete moment. In The Routledge companion to transmedia studies (pp. 173-182). Routledge.
Mazzone, M., & Elgammal, A. (2019). Art, creativity, and the potential of artificial intelligence. Arts, 8(1), 26.
Mittenentzwei, S., Garrison, L. A., Mörth, E., Lawonn, K., Bruckner, S., Preim, B., & Meuschke, M. (2023). Investigating user behavior in slideshows and scrollytelling as narrative genres in medical visualization. Computers & Graphics, 114, 229–238

(Aziz et al., 2024)
Aziz, S. H. A., Ridzuan, A. N. A. A., Khamis, M. H., Azni, Z. M., Hassan, M. S., & Rani, N. S. A. (2024). The Integration of Freytag’s Pyramid into AI-Generated Art Prompts. International Journal of Academic Research in Business and Social Sciences, 14(6), 1738–1750.