ISSN: 2222-6990
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Social media platforms have become significant sources of health-related information. However, the proliferation of health misinformation poses a critical challenge to public health, particularly in influencing vaccination intentions. This paper examines the behavioural impact of social media health misinformation on vaccination uptake. It explores the psychological and social factors that contribute to the spread of misinformation and its impact on individuals' trust in vaccines and healthcare systems. The research highlights the complex relationship between misinformation, risk perception, and decision-making regarding vaccination. By analyzing the role of social media platforms in shaping public health attitudes, this study underscores the need for effective interventions to combat misinformation, promote media literacy, and restore confidence in vaccination. This study aims to inform strategies for improving public health communication in an increasingly digital society.
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