ISSN: 2225-8329
Open access
The present study endeavors to elucidate the determinants of repurchase intention within the dynamic digital landscape, specifically focusing on the online hotel and resort reservation sector. In this research, the moderating effects of website quality and personality are investigated, together with the gender-specific variations in their influence on repurchase intention. A quantitative study is conducted in this work using PLS-SEM methodologies. Customers that make non-probability-based hotel and resort reservations are the research's target demographic. Findings from our study reveal the salience of both website quality and personality in shaping repurchase intention among consumers. It seems from the probability of purchase that higher repurchase intentions need a high level of overall website quality and character. Furthermore, our study reveals a gender-specific distinction, as female consumers exhibit a heightened level of responsiveness to the personality and quality aspects of websites compared to their male counterparts. In the future, studies may look at websites for other for-profit or non-profit businesses, as well as an accommodation extension of the repurchase loyalty idea.
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