ISSN: 2226-6348
Open access
The Malaysian government has carried out many steps to promote Halal consumption and become one of the biggest concerns of Muslim. Even so, the identification of fraud or deceptive practices and the amount of deception which are related to Halal food may become complicated to be inspected. Thus, understanding and knowledge of halal food are important for Muslim consumers. This study was carried out to determine the relationship of understanding and knowledge towards awareness of Halal food consumption of consumers in Pengkalan Chepa, Kelantan. This research is using quantitative method by distributing questionnaires to all respondents. Data were collected from 375 Muslim respondents in Pengkalan Chepa city. The results showed that understanding and knowledge among the customers are significantly correlated towards the awareness of Halal food consumption. This study able to shed some lights to the Muslim consumers on awareness of the consumption of Halal food in their daily lives. It also notifies the government the importance of providing and ensuring that food produced by producers and sellers comes from Halal sources to Malaysians. The study suggested that Islamic regulators should continually seek solutions to increase and create awareness on Halal food, while the legislature should also enhance their crucial function in law enforcement and sanctions to dishonest market player.
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