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International Journal of Academic Research in Progressive Education and Development

Open Access Journal

ISSN: 2226-6348

Evaluating the Impact of ESG Awareness Programmes on Youth Attitudes and Intentions: Evidence from Kembara ESG

Nurul Nadiah Ahmad

http://dx.doi.org/10.6007/IJARPED/v14-i4/26290

Open access

This study explores the impact of Kembara ESG, an ESG awareness program conducted at an orphanage for orphans and asnaf children. Participants completed a post-program survey that assessed their enjoyment, clarity, ESG knowledge gained, and intention to adopt sustainable behaviors. Results show high satisfaction, with 68.4% strongly agreeing that the program encouraged community care and 63.2% feeling more responsible for the environment. However, only 52.6% strongly agreed to adopt sustainable practices on a daily basis. The findings suggest ESG programs can effectively raise awareness among underserved youth but require follow-up efforts to reinforce long-term behavioral change.

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Ahmad, N. N. (2025). Evaluating the Impact of ESG Awareness Programmes on Youth Attitudes and Intentions: Evidence from Kembara ESG. International Journal of Academic Research in Progressive Education and Development, 14(4), 1235-1243.