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International Journal of Academic Research in Progressive Education and Development

Open Access Journal

ISSN: 2226-6348

A Collaborative AI-Driven Platform to Foster Social Creativity in Graphic Design Education

Zaleha Abdullah, Alvin Alexander Idin, Pang Han Liang, Mohd Nihra Haruzuan Mohamad Said, Syed Norris Hikmi Syed Abdullah, Mohd Sharul Hafiz Razak, Nor Idiana Hamidi

http://dx.doi.org/10.6007/IJARPED/v14-i4/26693

Open access

This study presents the development and evaluation of CoDesign, a web-based collaborative platform embedded with an AI-chatbot, designed to support the creative process among Education students enrolled in a graphic design course. Grounded in the Cognitive and Social Apprenticeship (COCIAL) model, CoDesign addresses the limitations of generic tools like Facebook and Padlet by offering features such as real-time communication, creative feedback, task coordination, and design archiving. A mixed-methods approach was employed to assess the platform’s effectiveness. Over the course of one academic semester, students submitted three iterations of their design work, receiving AI-only feedback initially, followed by a combination of AI and lecturer input. Quantitative findings from 30 students revealed a significant increase in satisfaction scores when transitioning from AI-only support to AI combined with lecturer facilitation. Qualitative thematic analysis further indicated that students perceived the chatbot as useful in fostering idea generation, emotional engagement, and iterative refinement; elements closely aligned with creativity-supportive learning. These findings highlight the potential of CoDesign to scaffold creative thinking and collaborative interaction, with scalability for broader implementation in teacher education and design-based pedagogy.

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Abdullah, Z., Idin, A. A., Liang, P. H., Said, M. N. H. M., Abdullah, S. N. H. S., Razak, M. S. H., & Hamidi, N. I. (2025). A Collaborative AI-Driven Platform to Foster Social Creativity in Graphic Design Education. International Journal of Academic Research in Progressive Education and Development, 14(4), 324-334.