Journal Screenshot

International Journal of Academic Research in Progressive Education and Development

Open Access Journal

ISSN: 2226-6348

Politeness, Power, and Persuasion: A Pragmatic Analysis of Nelson Mandela and Martin Luther King Jr.’s Rhetoric

Bahjat Ahmed Arafat, Ahmad Taufik Hidayah Bin Abdullah

http://dx.doi.org/10.6007/IJARPED/v14-i4/27047

Open access

This study dives into a comparative analysis of the speeches delivered by Nelson Mandela and Martin Luther King Jr. It highlights how both leaders skilfully use politeness, power, and persuasion to advocate for justice and social change. By leaning on Brown and Levinson’s politeness theory alongside classical rhetorical frameworks, the research uncovers how their language choices embody moral authority, foster unity, and demonstrate strategic resistance. King’s speeches, filled with biblical references and emotional resonance, utilise repetition and inclusive language to galvanise collective action and spiritual strength. On the other hand, Mandela’s rhetoric, grounded in reconciliation and democratic principles, underscores political maturity, collaboration, and nonviolent resistance. Through a detailed analysis of speech acts and discourse, the study reveals how both leaders cultivate ethical power through civility, empathy, and a conscious effort to steer clear of hostility. The findings show that their rhetorical techniques not only rallied oppressed communities but also redefined what it means to lead through moral persuasion and linguistic integrity.

AbdulAziz Bajri, A., & Mariesel, D. (2020). A pragmatic study of politeness and persuasion in Martin Luther King Jr.’s speeches. Journal of Language and Society, 9(2), 77–91.
Adjei, P. B. (2013). The non-violent philosophy of Mahatma Gandhi and Martin Luther King Jr. in the 21st century: Implications for the pursuit of social justice in a global context. Journal of Global Citizenship & Equity Education, 3(1), 80-101.
Al Jazeera. (2024, April 27). Nelson Mandela’s legacy: 30 years of South African democracy. Al Jazeera Media Network. https://www.aljazeera.com
Al-Sowaidi, B. (2020). A pragmatic analysis of rhetorical strategies in political discourse. Journal of Language and Linguistic Studies, 16(1), 25–39.
Aristotle. (2007). On rhetoric: A theory of civic discourse (2nd ed., G. A. Kennedy, Trans.). Oxford University Press.
Austin, J. L. (1962). How to do things with words. Oxford University Press.
Baig, M., Rehman, A., & Hussain, S. (2023). A pragma-rhetorical analysis of Nelson Mandela’s Live 8 speech. International Journal of Applied Linguistics and English Literature, 12(2), 56–68.
Bassi, I. G. (2019). Citizen emancipation proposals in the autobiographies of Gandhi, Luther King Jr., and Mandela. Intercom: Revista Brasileira de Ciências da Comunicação, 42, 153-166.
Bell, A. (1984). Language style as audience design. Language in Society, 13(2), 145–204. https://doi.org/10.1017/S004740450001037X
Brown, P., & Levinson, S. C. (1987). Politeness: Some universals in language usage. Cambridge University Press.
Charteris-Black, J. (2005). Politicians and rhetoric: The persuasive power of metaphor. Palgrave Macmillan.
Charteris-Black, J. (2018). Analysing political speeches: Rhetoric, discourse and metaphor. Palgrave Macmillan.
Chilton, P. (2004). Analysing political discourse: Theory and practice. Routledge.
Corbett, E. P. J. (1990). Classical rhetoric for the modern student (4th ed.). Oxford University Press.
Critical Discourse Analysis of “I Am Prepared to Die.” (2023). Journal of African Rhetoric Studies, 12(3), 56–70.
Darsey, J. (1991). The prophetic tradition and radical rhetoric in America. New York University Press.
Dwivedi, A. (2015). Qualitative methods in linguistic pragmatics: A contextual approach. Linguistic Inquiry Review, 4(1), 88–97.
ERIC PDF. (2024). Rhetorical and pragmatic study of Nelson Mandela’s courtroom speeches. ERIC Digital Library. https://eric.ed.gov
Fairclough, N. (1995). Critical discourse analysis: The critical study of language. Longman.
Fairclough, N. (2001). Language and power (2nd ed.). Longman.
Faris, I., Paramasivam, S., & Zamri, M. (2016). A rhetorical analysis of Nelson Mandela’s “No Easy Walk to Freedom.” Journal of Modern Languages, 26(2), 45–61.
Foucault, M. (1980). Power/knowledge: Selected interviews and other writings, 1972–1977 (C. Gordon, Ed.). Pantheon Books.
Fraser, B. (1990). Perspectives on politeness. Journal of Pragmatics, 14(2), 219–236. https://doi.org/10.1016/0378-2166(90)90081-N
Fulkerson, R. (2013). Rhetorical civility and moral persuasion in Martin Luther King Jr.’s discourse. Rhetoric Society Quarterly, 43(1), 1–23.
Grice, H. P. (1975). Logic and conversation. In P. Cole & J. L. Morgan (Eds.), Syntax and semantics: Speech acts (Vol. 3, pp. 41–58). Academic Press.
Habermas, J. (1984). The theory of communicative action (Vol. 1, T. McCarthy, Trans.). Beacon Press.
Holmes, J. (1995). Women, men and politeness. Longman.
Investopedia. (2018). The bad check metaphor in civil rights rhetoric. https://www.investopedia.com
Josiah, U. E. (2015). A pragmatic analysis of Martin Luther King Jr.’s “I Have a Dream” speech. Journal of Pragmatics Research, 7(1), 12–24.
Josiah, U. E., & Oghenerho, A. (2015). Speech act distribution and persuasion in Martin Luther King Jr.’s “I Have a Dream.” Pragmatic Studies Journal, 6(2), 101–114.
Kennedy, R. (2019). The sermons and speeches of Martin Luther King Jr.: A rhetorical study. Routledge.
Khurshid, F., & Janjua, F. (2023). Politeness and inclusion in Nelson Mandela’s political rhetoric. Discourse and Communication Studies, 8(4), 122–138.
Lakoff, G., & Johnson, M. (1980). Metaphors we live by. University of Chicago Press.
Lakoff, R. (1990). Talking power: The politics of language. Basic Books.
Language Horizon article. (2024). Power and persuasion in Martin Luther King Jr.’s rhetoric. Language Horizon Journal, 19(1), 77–89.
Leech, G. N. (1983). Principles of pragmatics. Longman.
Leech, G. N. (2014). The pragmatics of politeness. Oxford University Press.
Leeman, J. (2020). Pragmatic persuasion and moral positioning in civil rights rhetoric. Discourse & Society, 31(6), 637–655. https://doi.org/10.1177/0957926520939652
Lucas, S. (1995). The stylistic artistry of the “I Have a Dream” speech. Rhetoric & Public Affairs, 1(1), 1–26.
Malik, S. S., & Ullah, N. (2022). A Critical Discourse Analysis of Five Persuassive Speeches of Martin Luther King Jr. New Horizons, 16(02), 01-24.
Malik, S., & Ullah, H. (2024). Critical discourse analysis of Martin Luther King Jr.’s persuasive speeches. International Journal of Linguistic Studies, 14(1), 55–70.
Mandela Foundation. (1993). Historical addresses and speeches of Nelson Mandela. Nelson Mandela Foundation Archives.
Mandela, N. (1990, April 13). Address by Nelson Mandela to the youth. Nelson Mandela Foundation. https://www.nelsonmandela.org
Mandela, N. (1993, May 5). Address by Nelson Mandela to Members of the British Parliament, London, United Kingdom. Nelson Mandela Foundation. https://www.nelsonmandela.org
Mandela, N. (1998, April 27). Address by President Nelson Mandela at the South African Freedom Day celebrations. Nelson Mandela Foundation. https://www.nelsonmandela.org
Mishra, R. (2023). Pragmatic analysis of Nelson Mandela’s Harvard University speech. International Journal of Language and Politics, 11(3), 89–103.
Morselli, D., & Passini, S. (2010). Avoiding crimes of obedience: A comparative study of the autobiographies of MK Gandhi, Nelson Mandela, and Martin Luther King, Jr. Peace and Conflict, 16(3), 295-319.
Naqeeb, S. (2018). A stylistic analysis of Nelson Mandela’s political speeches. South African Journal of Language and Literature, 9(2), 34–49.
Searle, J. R. (1969). Speech acts: An essay in the philosophy of language. Cambridge University Press.
Teun van Dijk, T. A. (1997). Discourse as structure and process. Sage.
Teun van Dijk, T. A. (2008). Discourse and power. Palgrave Macmillan.
Wang, J. (2016). Emotional pragmatics in Martin Luther King Jr.’s speeches. International Journal of English Linguistics, 6(5), 94–104. https://doi.org/10.5539/ijel.v6n5p94
Washington, J. M. (Ed.). (1993). A testament of hope: The essential writings and speeches of Martin Luther King Jr. HarperCollins.
Windt, T. O. (1986). The diatribe: Last resort for protest rhetoric. Quarterly Journal of Speech, 72(4), 423–436. https://doi.org/10.1080/00335638609383786
Wodak, R. (2009). The discourse of politics in action: Politics as usual. Palgrave Macmillan.
Xinfeng, L. (2018). On the Mandela spirit and its global significance. Social Sciences in China, 39(3), 104-124.

Arafat, B. A., & Abdullah, A. T. H. Bin. (2025). Politeness, Power, and Persuasion: A Pragmatic Analysis of Nelson Mandela and Martin Luther King Jr.’s Rhetoric. International Journal of Academic Research in Progressive Education and Development, 14(4), 2159–2185.