ISSN: 2226-6348
Open access
This research examines the efficacy of Festival of Ideas (FOI)-based experiential pedagogy in enhancing analytical competencies and student engagement in a postgraduate Information Competency course (IMC701) at Universiti Teknologi MARA (UiTM). Employing a mixed-methods case study design (n = 22), the study integrates assessment performance data, Programme Learning Outcome (PLO) attainment, and WhatsApp-mediated communication analysis. The manuscript is strengthened by explicit Course Learning Outcome (CLO) and PLO mapping derived from the official course information, FOI assessment brief, and lesson plan. Findings demonstrate a robust positive correlation between FOI performance and PLO attainment (r = .894, p < .001), with FOI scores explaining 79.9% of the variance in outcomes (R² = .799). The study proposes the FOI-AIMIL model and contributes to the social sciences by demonstrating how public knowledge events can be transformed into measurable, outcome-based and governance-aware teaching innovations.
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