The Influence of Celebrity Endorsement on Young Consumers’ Purchase Intention: The Case of L’oreal’s Skin-Care Products
AUTHORS: Nor Azura Adzharuddin, Mark Salvation
Received: 10 May, 2020 | Revised: 15 Jun, 2020 | Published: 28 Aug, 2020
PAGES: 733-751
DOI: 10.6007/IJARBSS/v10-i8/7622