Effect of Direct Marketing on Consumer Product Uptake in Commercial Banks in Thika Town
AUTHORS: Doris Mbugua, Lucy Carolyne Wairimu Gitau
Received: 04 Jul, 2021 | Revised: 25 Jul, 2021 | Published: 17 Sep, 2021
PAGES: 659-681
DOI: 10.6007/IJARBSS/v11-i9/10577