Examining Consumer Perception and Purchase Intention of Gift Packaging: A Case Study of Chinese Consumers on Green Tea Packaging
AUTHORS: Tao Yuting, Fauzi Naeim Mohamed
Received: 06 Dec, 2022 | Revised: 11 Jan, 2023 | Published: 15 Feb, 2023
PAGES: 702-712
DOI: 10.6007/IJARBSS/v13-i2/16279