Purchase Intention on Grooming Products among Metrosexual Men: Whether Brand Awareness, Brand Loyalty and Self Concept Give Significant Relationship?
AUTHORS: Muhammad Syukri Abdullah, Norazira Mohd Abas, Anidah Aziz, Mohd Sufian Ab Kadir
Received: 07 Feb, 2023 | Revised: 11 Mar, 2023 | Published: 16 Apr, 2023
PAGES: 1046-1059
DOI: 10.6007/IJARBSS/v13-i4/16653