Celebrity Endorsement and Purchase Intention: Examining the Mediation of Attitude towards Advertisement in Z Generation of Pakistan
AUTHORS: Abdur Rehman Arif, Huam Hon Tat, Norizan Mat Saad, Muhammad Khalid Anser, Arman Khan
Received: 15 Jun, 2023 | Revised: 16 Jul, 2023 | Published: 10 Aug, 2023
PAGES: 908-921
DOI: 10.6007/IJARBSS/v13-i8/17637