The Effects of Influencer Personality and Social Media Content Towards Customer Purchase Intention in the Restaurant Industry
AUTHORS: Nur Faizah Binti Mohammad, Mohd Amin Bin Mohamad, Albert Feisal@Mohd Feisal Bin Ismail, Fauzan
Received: 01 Sep, 2024 | Revised: 02 Oct, 2024 | Published: 30 Nov, 2024
PAGES: 2575-2588
DOI: 10.6007/IJARBSS/v14-i11/23869