Building A Research Model for the Relationship between Live-Streaming E-commerce Service Quality and Agricultural Product Purchase Intention: With Perceived Value as a Mediator
AUTHORS: Zhang Huafeng, Feras Aibdiwy
Received: 31 Oct, 2024 | Revised: 26 Nov, 2024 | Published: 23 Dec, 2024
PAGES: 3804-3815
DOI: 10.6007/IJARBSS/v14-i12/24336