Action Research in Social Media Marketing to Improve Firm Performance: Conceptual Paper
AUTHORS: Zhang Yuefei, Poh-Chuin Teo, Shathees Baskaran
Received: 20 Dec, 2023 | Revised: 14 Jan, 2024 | Published: 16 Feb, 2024
PAGES: 848-855
DOI: 10.6007/IJARBSS/v14-i2/20701