Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review
AUTHORS: Lyu Liang, Sazrinee Binti Zainal Abidin , Nazlina Binti Shaari , Mohd Faiz Bin Yahaya, Lyu Jing
Received: 09 Jan, 2024 | Revised: 12 Feb, 2024 | Published: 14 Mar, 2024
PAGES: 861-900
DOI: 10.6007/IJARBSS/v14-i3/20084