A Conceptual Analysis of the Antecedents of Willingness to Pay a Premium for Packaged Food Products with Sustainable Labels among Working Adults in Malaysia
AUTHORS: Normaziah Che Musa, Baharudin Kadir
Received: 27 Dec, 2024 | Revised: 26 Jan, 2025 | Published: 13 Feb, 2025
PAGES: 899-919
DOI: 10.6007/IJARBSS/v15-i2/24682