A Literature Review of Understanding Consumer Behavior in ESG through Stimulus-Response (S-R) Theory
AUTHORS: Tong Su, Poh-Chuin Teo
Received: 16 Mar, 2025 | Revised: 12 Apr, 2025 | Published: 30 Apr, 2025
PAGES: 1489-1503
DOI: 10.6007/IJARBSS/v15-i4/25263