Shaping Business Behavior through Generative AI: Predicting Future Consumer Trends in Marketing
AUTHORS: Arman Khan, Abu Bakar Abdul Hamid, Hassan Arif Siddiqui
Received: 26 Feb, 2025 | Revised: 24 Mar, 2025 | Published: 19 Apr, 2025
PAGES: 917-932
DOI: 10.6007/IJARBSS/v15-i4/25293