Cultural Adaptation in E-Commerce UI Design: Enhancing User Experience in China's Digital Marketplace through Localized Interface Strategies
AUTHORS: Qin Yan, Mohd Rosli Hj.Arshad
Received: 09 May, 2025 | Revised: 28 May, 2025 | Published: 21 Jun, 2025
PAGES: 1126-1136
DOI: 10.6007/IJARBSS/v15-i6/25782