A Conceptual Framework for Sustainable Advertising Design to Engage Generation Z in China
AUTHORS: Gu Yan, Rosalam Che Me, Feroz De Costa
Received: 17 Jun, 2025 | Revised: 10 Jul, 2025 | Published: 04 Aug, 2025
PAGES: 452-462
DOI: 10.6007/IJARBSS/v15-i8/26141