The Role of Social Media, Voice of Boycott, and Boycott Intention in Shaping Boycott Behavior among Malaysian Students
AUTHORS: Ruqaiyah Ab Rahim, Nurul Fahana Aini Harun, Fairuz Ramli, Nurmunirah Azami
Received: 25 Jul, 2025 | Revised: 19 Aug, 2025 | Published: 12 Sep, 2025
PAGES: 522-535
DOI: 10.6007/IJARBSS/v15-i9/26373