Strategizing Marketing Intervention Using AIDA Model to Increase Revenue for Event Management Companies
AUTHORS: Muhammad Nur Imran Abdul Rashid, Beni Widarman Yus Kelana, Fauziah Sh. Ahmad
Received: 27 Nov, 2025 | Revised: 20 Dec, 2025 | Published: 14 Jan, 2026
PAGES: 438-445
DOI: 10.6007/IJARBSS/v16-i1/22046