The Influence of Online Advertising on Brand Equity of Star Rated Hotels in North Rift Region, Kenya
AUTHORS: Eddy Tuvei Martin, Gloria Muthoni, Zurah Chepkoech Mohammed
Received: 28 Jul, 2026 | Revised: 22 Aug, 2026 | Published: 18 Sep, 2026
PAGES: 571-584
DOI: 10.6007/IJARBSS/v16-i9/29029