Understanding Consumer Behaviour to Develop Competitive Advantage: A Case Study Exploring the Attitudes of German Consumers towards Fruits with Cosmetic Flaws
AUTHORS: Federico, G. Topolansky Barbe, Philip von Dewitz, Magdalena, M. Gonzalez Triay
PAGES: 554-580
DOI: 10.6007/IJARBSS/v7-i6/3013