The Interactive Effects of Cause Related Marketing Campaigns, Perceptual Brand Equity Dimensions and Cultural Values on Consumer Purchase Intentions
AUTHORS: Hassan Saberi, Abbas Rezazadeh Karsalari
PAGES: 144-157
DOI: 10.6007/IJARAFMS/v4-i2/818
ISSN: 2225-8329
AUTHORS: Hassan Saberi, Abbas Rezazadeh Karsalari
PAGES: 144-157
DOI: 10.6007/IJARAFMS/v4-i2/818
AUTHORS: Muhannad Akram Meqbel Ahmad, Ashraf Mohammad Salem Alrjoub
PAGES: 158-169
DOI: 10.6007/IJARAFMS/v4-i2/832
AUTHORS: Paluku Kazimoto
PAGES: 170-180
DOI: 10.6007/IJARAFMS/v4-i2/833
AUTHORS: Edwin Quinn Jr.
PAGES: 181-191
DOI: 10.6007/IJARAFMS/v4-i2/834
AUTHORS: Ioana-Laura Tibulca
PAGES: 192-200
DOI: 10.6007/IJARAFMS/v4-i2/835
AUTHORS: Kogilavani Apadore, Siti Subaryani Binti Zainol
PAGES: 201-210
DOI: 10.6007/IJARAFMS/v4-i2/836
AUTHORS: David Omondi Achieng, Juliet Akinyi Jagero
PAGES: 211-224
DOI: 10.6007/IJARAFMS/v4-i2/837
AUTHORS: Moses Ochieng Gweyi, John Karanja
PAGES: 225-236
DOI: 10.6007/IJARAFMS/v4-i2/838
AUTHORS: Habib Affes, Fatma Ayadi
PAGES: 237-258
DOI: 10.6007/IJARAFMS/v4-i2/839
AUTHORS: Habib Affes, Fatma Ayadi
PAGES: 257-279
DOI: 10.6007/IJARAFMS/v4-i2/840