International Journal of Academic Research in Business and Social Sciences
Open Access Journal

ISSN: 2222-6990

Volume 12, Issue 10 (2022)

The Influence of Impulse Purchase Orientation, Brand Orientation, Prior Online Purchase Experience and Online Trust on Online Purchase Intention among Working Adults in Kuala Lumpur, Malaysia

AUTHORS: Hatta Ilias, Mohd Khirzanbadzli A Rahman, Wan Edura Wan Rashid, Abdul Kadir Othman, Shamsul Baharin Saihani, Ismawati Sharkawi, Helmal Malini

Received: 18 Aug, 2022 | Revised: 20 Sep, 2022 | Published: 10 Oct, 2022

PAGES: 1413-1424

DOI: 10.6007/IJARBSS/v12-i10/14877

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