Study on Importance of Brand Loyalty for Customer Retention for Consumer Durable Products: New Era Viewpoint
AUTHORS: Guo Bing, Badar Al Mughairi, Asif Mahbub Karim, Ajwaad Mahbub Karim
Received: 05 Nov, 2023 | Revised: 07 Dec, 2023 | Published: 09 Jan, 2024
PAGES: 453-464
DOI: 10.6007/IJARBSS/v14-i1/20464