A Literature Analysis on the Relationship between AI Influencers’ Perceived Credibility and Purchase Intention: Product-Endorser Fit with the Brand as a Moderator
AUTHORS: Xu Yan, Huam Hon Tat, Abu Barkar Sade
Received: 05 Jan, 2024 | Revised: 03 Feb, 2024 | Published: 01 Mar, 2024
PAGES: 370-382
DOI: 10.6007/IJARBSS/v14-i3/21092