Consumer Perception and Behaviour Towards Halal Store-Brand Products and Repurchase Intention: Insights for Marketing Strategy
AUTHORS: Maryam Ladi Isa, Nitty Hirawaty Kamarulzaman, Haslinda Hashim, Sarina Abdul Halim Lim
Received: 06 May, 2024 | Revised: 08 Jun, 2024 | Published: 09 Jul, 2024
PAGES: 608-621
DOI: 10.6007/IJARBSS/v14-i7/21962