The Influence of Promotional Activities towards Impulsive Buying Behaviour through the BNPL Services: A Conceptual Paper
AUTHORS: Muhammad Rizal Roslee
Received: 16 May, 2024 | Revised: 14 Jun, 2024 | Published: 12 Jul, 2024
PAGES: 874-879
DOI: 10.6007/IJARBSS/v14-i7/21342