Segmentation of Consumer Durable Market in Kerala based on Festival Buying Motives
AUTHORS: Stanley George, K S Chandrasekar
PAGES: 1-15
DOI: 10.6007/IJARBSS/v5-i10/1837
ISSN: 2222-6990
AUTHORS: Stanley George, K S Chandrasekar
PAGES: 1-15
DOI: 10.6007/IJARBSS/v5-i10/1837
AUTHORS: Musrrat Parveen
PAGES: 16-29
DOI: 10.6007/IJARBSS/v5-i10/1839
AUTHORS: Adamu Zakiyu Ubale, Tahir Abdulrahman Abubakar, Abdul Hakim Abdullah
PAGES: 30-44
DOI: 10.6007/IJARBSS/v5-i10/1840
AUTHORS: Ali Raza Terzi, Ramazan Derin
PAGES: 45-55
DOI: 10.6007/IJARBSS/v5-i10/1841
AUTHORS: Wong Siew Chin, Quek Lor Shen
PAGES: 56-68
DOI: 10.6007/IJARBSS/v5-i10/1842
AUTHORS: Dimitra Kamarinou
PAGES: 69-77
DOI: 10.6007/IJARBSS/v5-i10/1843
AUTHORS: Anca Munteanu
PAGES: 78-85
DOI: 10.6007/IJARBSS/v5-i10/1844
AUTHORS: Florian-Daniel MAZILU
PAGES: 86-90
DOI: 10.6007/IJARBSS/v5-i10/1851
AUTHORS: Faraz Etezazian, Maryam Akhavan Kharazi, Masoud Barati
PAGES: 91-99
DOI: 10.6007/IJARBSS/v5-i10/1852
AUTHORS: Taufik Parinduri
PAGES: 100-114
DOI: 10.6007/IJARBSS/v5-i10/1855