Hotel Booking Websites and their Impact on E-Satisfaction and E-Loyalty: Analysis on Utilitarian and Hedonic Features
AUTHORS: Saiful Bahri Mohd Kamal, Dahlan Abdullah, Norfezah Md Nor, Anderson Ngelambong, Khairil Anuar Bahari
Received: 26 Oct, 2018 | Revised: 19 Nov, 2018 | Published: 26 Dec, 2018
PAGES: 160-177
DOI: 10.6007/IJARBSS/v8-i15/5099