Factors Influencing Product Innovation Success: The Mediating Effects of R&D-Marketing Integration
AUTHORS: Haslinda Mohamed, Saidatul Akmar Ismail, Nor Rashimahwati Tarmuchi
Received: 19 Aug, 2018 | Revised: 23 Sep, 2018 | Published: 15 Oct, 2018
PAGES: 414-438
DOI: 10.6007/IJARBSS/v8-i9/4602