Branding Heritage through Pseudo-Events: The Case of Melaka, Malaysia
AUTHORS: Muhammad Arif Fitri Azizan, Md Azalanshah Md Syed, Rosya Izyanie Shamshudeen
Received: 28 May, 2025 | Revised: 21 Jun, 2025 | Published: 13 Jul, 2025
PAGES: 741-754
DOI: 10.6007/IJARBSS/v15-i7/25800