SMES’ Insourcing-Outsourcing Trade-Offs in Influencer Marketing: Combining Transaction Cost Theory and Resource Based View
AUTHORS: Jiang Tao, Mohd Zaidi Abd Rozan
Received: 08 Nov, 2025 | Revised: 28 Nov, 2025 | Published: 17 Dec, 2025
PAGES: 1850-1862
DOI: 10.6007/IJARBSS/v15-i12/27306